In Our Own Words -Why us…
Organization, creativity, execution and accountability are just a few of the adjectives I seem to hear a lot about my role in the company. I am a big believer in research and as a result everything we do starts there. It’s about where the market is, where consumers are and how competitive the marketplace is. From there, creating a marketing strategy that not only reaches consumers and effectively moves them to purchase, but also infiltrates them in every aspect- from lifestyle, to digital and social media interactions, to brand influencing and consumer reviews. My role is creating that strategy. Coming up with the differentiation factors, telling the story, and finding the most creative, effective, efficient, and relevant platforms.
Second to research, analytics, accountability, and transparency in all things is imperative to not only successfully partnerships, but to successful campaigns. Accountability in campaigns and people. Our team is available at all times and responds same day at all times. Anyone who has worked with us knows that. And transparency, is found in all things. From proposals, to research, to analytics, to accounting and billing. Seems pretty simple to me. So that’s it. That’s what we do and that’s what we stand for. It’s just the Mendez Way.
Sara started her marketing career after obtaining her Bachelor’s Degree in Marketing and Management while also studying abroad in England. After working for both NBC affiliate as well as Univision Television Group, Mendez Media Marketing, Inc. was born. Sara went on to further her education and received her MBA in Global business, with a thesis on building bi-cultural brands. Sara has both consulted and handled clients in industries ranging from: non-profit, casino, automotive, retail, and service, as well as specialized in creating Hispanic initiatives for many businesses and brands. Sara began specializing in Digital media in 2013, starting with digital conferences in San Francisco and Los Angeles to later becoming a digital media agency. Sara currently teaches and develops courses in marketing, digital communications, entrepreneurship, and business for Fresno Pacific University.